Google Announces Several Updates to Search 🔍

by on October 20, 2020 · googleSearch Engine OptimizationSEO

? ?? Late last week, Google announced a range of updates to search in their Search On live stream and blog. The updates that were covered during the event are focused ... » Continue

What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Digital Advertising in a Volatile Marketing Landscape

by on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid Advertising

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It

by on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid Advertising

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

2019 Recap: The Google Updates that Changed Search

by on December 11, 2019 · googleSearch Engine MarketingSEO

As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue

Introducing BERT the New Algorithm Update From Google

by on October 29, 2019 · Digital MarketinggoogleSearch Engine Optimization

On October 25th 2019 the Google SearchLiason twitter account introduced us to BERT. BERT is an algorithm update to Google search aimed at improving its understanding of complicated search queries ... » Continue

Why You Should Bid on Your Brand Name in a Brand Awareness Campaign

by on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid Media

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

A Guide to Google’s Site Diversity Change

by on July 10, 2019 · Digital MarketinggoogleSearch Engine Optimizationsearch marketing strategy

In Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is? a change to search results aimed at increasing the diversity of search results, ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue